What is answer engine optimization (AEO)?

Answer engine optimization is the practice of structuring content so AI assistants such as ChatGPT, Perplexity, Claude, and Gemini cite it as a source. Where SEO competes for a ranking position, AEO competes to be the sentence the model quotes. In practice it means clear headings, direct answers stated in one or two sentences, verifiable facts, schema.org markup, and visible author expertise.

How is AEO different from SEO?

SEO optimizes for a list of ranked links; AEO optimizes for a single synthesized answer. SEO rewards keywords, backlinks, and click-through rate. AEO rewards extractable structure, factual precision, and trust signals, because a model has to be able to lift a passage and attribute it. Most pages need both, and the work overlaps by roughly half.

What services does vctr offer?

Four: visual identity, web design, answer engine optimization, and AI tool consulting. Clients typically start with one and add the others, because an identity, a website, and the way machines read a brand all need to say the same thing.

How long does a branding and website project take?

A visual identity takes four to six weeks. A marketing website takes six to ten weeks depending on page count. AEO work runs alongside the build and continues for at least three months, since citation behaviour takes weeks to shift.

How do you measure whether AEO worked?

We track how often each target query returns your brand as a cited source across ChatGPT, Perplexity, Claude, and Gemini, the rank of that citation, and referral traffic arriving from AI assistants. You get a baseline before we start and a monthly comparison against it.

Wayfinding signage system for a residential development

Ecommerce website design shown on a laptop

Stationery and letterhead identity system

Business card design on a dark background

Storefront window branding and vinyl graphics

Full stationery identity system flat lay

Design that reads well to people and machines

A design agency for identity, websites, and answer engine optimization; so customers trust you and AI assistants cite you.

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About us

We believe good design earns attention twice — once from the person who sees Seen it, and again from the systems that decide what gets shown. So we build brands clear enough for a human to trust Trusted in a second, and structured enough for a machine to quote Quoted correctly.

Our services

Four services, one straight line

01

Visual Identity

Wordmarks, colour, and type your team can apply without us in the room.

Logo systems Typography Guidelines

02

Web Design

Sites designed and built to load fast, read clearly, and convert.

Marketing sites Product UI Design systems

03

Answer Engine Optimization

Content shaped so ChatGPT, Perplexity, Claude, and Gemini quote you correctly.

Schema Structured content Citation tracking

04

AI Tool Consulting

The right AI stack wired into your workflow, and your team trained to run it.

Tool selection Automation Team training

From the wordmark to the answer a model gives

Visual identity Web design Answer engine optimization AI tool consulting

Our recent projects

2025 — 2026

Testimonials

What our clients say afterwards

Questions

Straight answers

By the numbers

Brands released

20+

Identities, websites, and content systems shipped end to end — not slide decks about them.

Services under one roof

6 wks

Identity, start to handover

Brands taken on per quarter

Tools we use

The stack behind the work

Design tools, AI models, and the automation that connects them — so a small team ships at the pace of a large one.

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Brand identity Web design Design engineering AEO & content Design systems

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